D.C. United
I branded and created print, web, social, email, and large scale content for the 2019 season.
I also worked on outside events owned by D.C. United, theme nights and 2020 season branding.
D.C. United
I branded and created print, web, social, email, and large scale content for the 2019 season.
I also worked on outside events owned by D.C. United, theme nights and 2020 season branding.
Gifts For Seniors
Web & Mobile Redesign
Gifts For Seniors
Web & Mobile Redesign
Gifts For Seniors
Web & Mobile Redesign
Alaina Hornibrook
Graphic & UX/UI Designer
Cheers! Mobile Application
Background
We were tasked to find an everyday problem and help fix it with a native iOS application. We were given two and a half weeks to create a finalized prototype.
We created an app to help users make drinks with ingredients in their cabinets.
My Team
UX Designer
UI Designer
My Role
User Research
User Flow
Wireframe
Prototype
User Test
The Problem
We wanted to achieve the creation of a drink from the user’s ingredients within their cabinets. We have observed that users need a convenient, fast, and easy to operate application to create a drink because they want a place to find fun and new drinks for themselves and their guests from ingredients they have at home.
The Solution
We created an application that would solve for creating a drink from existing ingredients in a home cabinet.
Step 1:
User Research
Step 2:
Definition &
Ideation
Step 3:
Prototyping & Testing
Step 4:
Iterating & Hi-Fi Prototype
Step 5:
Conclusion
Step 1: User Research
Interview Plan
The team conducted research through a number of diverse interviews. From the interviews our team created an affinity diagram categorizing the information we found in our interviews into three main takeaways.
Pain Point
budgeting while providing alcohol while hosting a get together
Pain Point
would like more go to, easy drink options at home
Convenience
would rather make an easy drink than a favorite
User Persona
We created a guy named Ted who we believed would be a target user for our app. We had four key takeaways from Ted’s persona.
Ted wants to easily gain knowledge on drink recipes
1
Ted wants to use the ingredients he has at home to make drinks
2
Ted wants to stay within his budget by using his own ingredients
3
Ted wants to impress and entertain his guests
4
Step 2: Definition & Ideation
Problem Statment
Our application was designed to achieve the creation of a drink from the user’s ingredients within their cabinets. We have observed that users need a convenient, fast, and easy to operate application to create a drink because they want a place to find fun and new drinks for themselves and their guests from ingredients they have at home. How might our application improve creating drink options from their cabinets so our users can generate a cheerful environment for themselves and their guests?
Story Board
We created a user story for Ted based on what we feel his experience using the app would be while preparing for a party.
1
2
3
5
6
4
Competitor Analysis
We researched two direct competitors and and indirect competitors. We wanted to find weaknesses in our competitors and be able to capitalize on those opportunities.
We had three main takeaways from our competitor analysis.
Direct: Saucy and My Cocktail Pro
Indirect: Mini Bar
Create a more thorough app to have a one-stop-shop for at home drink making
1
Create an expereince to enjoy drinking at home
2
Create a larger drink and recipe database
3
Step 3: Prototyping & Testing
User Flow
We created a user flow to easily add ingredients, get a costumized drink, randomize a drink and share what you are drinking with your friends and family.
1
2
3
4
Liquor Cabinet
1
Customized Drinks
2
Surprise Drinks
3
Share
4
Lo-Fi Prototype
We started with grayscale Lo-Fi prototypes after completing the user flow.
Guerilla Testing
We conducted guerilla testing based on our greyscale lo-fi prototypes.
From our testing we had three main takeaways.
On-Boarding
A smooth onboarding process is important for guiding the user into the application.
1
Call Outs
Clear call outs to buttons through hierarchy, color, etc. were important in order for the user to easily find the correct items to click on.
2
Streamline
Create a solution that simplified and streamlined the prototype designs into one.
3
Step 4: Iterating & Hi-Fi Prototyping
Digital Wireframes
We created Hi-Fi prototypes based on the greyscale Lo-Fi prototypes and the guerilla testing feedback.
iOS Prototype
Step 5: Conclusion
Steps
In conclusion, the team created an application called “Cheers” that allowed users to gain access to drink recipes from the ingredients they had in their own home.
Step 1: User Research
Step 2: Definition & Ideation
Step 3: Prototyping & Testing
Step 4: Iterating and Hi-Fi Prototype
Step 5: Conclusion
Future Opportunities
Build out features with iOS prototypes
1
User testing with the iOS prototype
2
Further branding
3
