D.C. United
I branded and created print, web, social, email, and large scale content for the 2019 season.
I also worked on outside events owned by D.C. United, theme nights and 2020 season branding.
D.C. United
I branded and created print, web, social, email, and large scale content for the 2019 season.
I also worked on outside events owned by D.C. United, theme nights and 2020 season branding.
Gifts For Seniors
Web & Mobile Redesign
Gifts For Seniors
Web & Mobile Redesign
Gifts For Seniors
Web & Mobile Redesign

Alaina Hornibrook
Graphic & UX/UI Designer

Product Mapper Mobile Application
Background
Our team was tasked to use new technology to create a native Android mobile application to accurately map a store's inventory.
My Team
UX Designer
Product Manager
Software Developers
Steakholders
My Role
​Requirements Gathering
User Research
User Flow
Wireframe
Prototype
Iteration
The Problem
Design an application that uses AR to map store inventory while keeping the store employees in mind.
The Solution
We created an application using AR to map individual shelving units and fixtures to help send accurate information to current shopper applications.
Step 1:
Requirements Gathering and Research
Step 2:
User Flow & Lo-Fi Prototyping
Step 3:
Iterating & Hi-Fi Prototyping
Step 4:
Conclusion
Step 1: Requirements Gathering and Research
Requirements and Research
We conducted Steakholder Interviews to better understand the problem and requirements.
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Based on these requirements we created sketches for the main features.



Step 2: User Flow & Lo-Fi Prototyping
User Flow
Based on our problem, goal and research, I created our user flow.
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This is an updated user flow for our final prototype.

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Scan Fixture Tag
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Choose which fixture you are scanning
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Scan for positioning or scan UPCs
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After everything is scanned, submit
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Lo-Fi Prototype
I started with grayscale Lo-Fi prototypes after completing the original user flow.

Step 3: Iterating & Hi-Fi Prototyping
Iterations
During this project there were multiple iterations while designing because it was new technology for both our team and the client. There are many versions of the deliverable application for testing in store.
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This was the first version.

Log-in credentials are in the application
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No AR view for positioning
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Location is not listed on the UPC card
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Logo used as markers for AR review screen
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This is an iteration half way through the project after a few rounds of testing.
Two flows for different fixture types (Center Store vs. Other)
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AR view for positioning
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User is able to manually enter UPC
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Different review screens for the different flows
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Digital Prototype
After multiple in-store testing days and iterations on and off site, this is the final prototype for phase one of the Product Mapper Application.

Three flows (Linear Shelving, Other Displays, Manual Shelves)
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AR view while scanning (Green squares for markers)
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Review screen is list view only
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Manual Shelving added as a back up if AR view in Linear Shelving is not working
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Step 4: Conclusion
Steps
In conclusion, the team used new technology to build an application to accurately map the store's products to more easily share information with shopper apps.
Step 1: User Flow & Lo-Fi Prototyping
Step 2: Iterating & Hi-Fi Prototyping
Step 3: Conculsion
Future Opportunities
Based on user testing, edit current features and flows
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Update current application with more features
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Send updated application for more user testing
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